In a previous article titled, “Google’s new look on links,” I explained what Google thought were good inbound links. Having these links are critical but just having these types of links is not a guarantee that you will receive rankings. Now is the time to talk about what your website is about and it’s content along with those links from my previous article.

Content, content and more content - this is the best way to better your rankings. Not just any content. If you have a website that you want to sell widgets on, then talk about widgets and what they do and why we need to buy them as a customer. Do not try to sell widgets on your site if you are also going to talk about gadgets.

If on one of your pages you are trying to show off your widgets for sale, but you also throw in stuff about your gadgets, it will dilute your content with other keywords and keep widgets from ever getting ranked. If you sell products other than widgets then, hopefully, it is a product that goes hand-in-hand with your widgets. This way you can use the same keywords trying to sell both products.

If you are trying to sell many products on your website and none are similar enough to try to sell hand-in-hand then what you will have to do is target the entire page at one product. On the widgets page, only talk about widgets and, on the gadgets page, talk solely about gadgets. You must have a big enough site, with enough keyword-rich content pages, to support each of your products.

If you apply this above information to your inbound links you will be on your way to learning your first steps of SEO. If you are selling widgets, why would an inbound link about politics help your site, even if it was from a Google-trusted site?

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