True SEO is making sure your website follows basic logical parameters. Be relevant. Tools that are questionable are page generators and cloaking software.

Page generators do just that, make web pages, lots of them. Early generators made lots of the same pages just to have bulky websites. They had the same content over and over again. Generators today work much better. They have relevant content, lots of different content, lots of keywords, and they all point to your main page.

Page cloaking software makes webpages invisible to people but not to search engines. There are lots of keyword pages with very little content and are meant to trick the search engines into thinking you have more relevant webpages than you actually have. Cloaking is frowned upon by search engines. If you read the fine print on Yahoo, etc. you'll find it's all there in black and white.

Page generators, however, walk a fine line. They can be used abusively or used as a time saver. An ethical SEO specialist will use this software to create relevant, content-rich, web pages. A reasonable amount, not thousands of irrelevant keyword pages just pointing to your main website.

So, is there a difference, yes. But, more importantly, there is is the difference in how the are used. Be wise. Go for the long term, ethical success. Stick with the organic, logical, ethical, fair, and practical methods of SEO.

About The Author

Conrad Sear has been a web developer for 14 years. He now manages a startup SEO company called TrafficXTC.com.

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