If you are selling something on your site then visitor to sales ratio (conversion rates) is very important. Experts say that generally visitor ratio of any site averages 1%. That means, after every 100 visitors, you will get one sale. However, it depends upon many factors like the design of your website, the product you are selling, the policy of your website, quality of traffic you receive, etc.

Other factors that affect sales to visitor ratios:

1. The quality of traffic you receive can decide your visitor to sales ratio. If you receive search engine traffic then the visitors you are getting will be generally targeted. This means that only those people visiting your website are interested in your product because your site will on top for the product you are selling. Because search engines will show your page only for related keywords, you must be on top for your products keyword for high conversion ratios.

2. The visitor to sales ratio also depends on how your site is designed like the colors you have used in your site, the description you have written for your products (that includes information on products, condition, guarantee or warranty you provide, etc.). This is the only reason why people recommend highly professional sites in nature. Experts says that you should write your description, title, etc. psychologically such that more visitors can be attracted to your site. Everything from the title to the description should be 'killer' in nature.

3. Another factor that affects visitor to sales ratio is the product. A product which is unique in nature may have a high ratio because visitors will have less options to buy the same product from other websites. If you are selling a product that is hot in demand, you may also have high conversion ratios

4. The quality of the product is helpful in improving visitor to sales ratio because, if you provide better satisfaction to your customers, your customer will most probably come back to buy other products or more products from you or he/she will refer others to buy from your site. This will also improve your conversion rate.

Here are 8 tips that can help in improving your visitors to sales ratio:

1. Your site should be easy to navigate. Every visitor that comes should be able to easily navigate your website. Provide them a site map so that he/she can go to any page on your site easily and quickly. Provide home page, contact page, about us page, etc.

2. Use authentic customer testimonials or reviews. You should place all testimonials (obviously with permission) with their first name, last name and related data like website, email address, etc.

3. Offer a money-back guarantee or warranty of 30 days, 60 days, or as much as you can.

4. If you want highly-targeted, or laser-targeted, visitors from search engines then you should do enough research on keywords and optimize your product for these keywords.

5. You should track the traffic from your website and then analyze it properly. Are they really visiting your sales page? How do they enter your website? You can use various tools for that. There are lots of site, like Statcounter, Activemeter, Google-analytics, and so on, that can provide you the whole path of visitors including how your visitors come to your website, how much time they stay there (that means, are they reading or taking interest in your product or content, etc.). These trackers can show you entry and exit pages.

6. Get your own domain name. Don't expect high CR if you are selling your products through free sites like Geocities, Freewebs, Tripod, Bravenet, and so on.

7. Provide payment options that are feasible for your customers, if it is possible for you. Sometimes payment options you provide may be not preferred by your customers so he/she will buy from another website.

8. Customers will visit various websites and compare prices. If he/she finds your price to be reasonable than others then he/she will probably buy from you. You should make surveys related to your product regularly to improve your sales.

About The Author

Manish Mathukiya is the webmaster of Inetzeal SEO Services. He offers various services like directory submission, link-building and other SEO services.

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