There was an era when people were talking about how to create a website using html coding or some easy tools to create attractive website in seconds. Today we are a level up and we seek how to promote our website so that the actual purpose of selling products or services could be attained by bringing more target visitors to the website.

There are basically two ways of doing web promotion, i.e. paid and un-paid. Paid marketing brings quick results to the website whereas unpaid marketing brings slow response to the website but it is effective, too.

Before going into web promotion, first of all the website should be polished or search engine optimized so that the major search engine robots can visit the website and update the web content. Now, let us see how this is done.

Step 1: Ensure each of the pages has the following Meta tags: title, keywords and description.

Step 2: Once the title, keywords and description are done, the next step is to create a sitemap. Sitemaps enable spiders (robot crawlers from Google, Yahoo, Alta Vista, and other search engines that read and store the content of the website in the search engine database) to read each and every page.

These are some very basic steps although there are many other steps like writing quality content, adding information and articles to the website, etc., which would bring good traffic to the website.

After going through the above two steps, the website is ready to get submitted to major search engines. Now there is the question of how to bring more traffic to the website. As mentioned earlier, the two methods are fast and paid or slow but free.

In the fast and paid method, keywords that people usually search for, i.e. to reach 1800flowers.com people would try 'send flowers,' 'send valentine flowers,' etc., are added to the Yahoo, Google and to other search engine PPC accounts. These keywords are then placed on top when anyone searches for it in the search engines. Each keyword might start at 10 cents per click or, usually, more. There are many other sites, besides search engines, which offer paid advertisement solutions and they are good for promoting a website. These are called paid advertisements.

Slow but free marketing is where a site can be promoted by maintaining the site as per marketing standards. For example, the site must have:

• Title, keywords and description
  
  
• It must have relevant content originally written and not copied
  
  
• It must have a sitemap
  
  
• It should also have an article and news section that should be updated on regular basis
  
  
• The site should be submitted to various directories and search engines

About The Author

Amin Lalani is the CEO of Evision, a web promotion and SEO firm

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